Quick description
This is an utterly trivial bound: one can bound the magnitude of an integral by , where the "base" is an upper bound for the measure of , and is an upper bound for the magnitude of on . Thus for instance
If is a signed or complex measure, one must ensure that bounds the total variation and not just . (Mistakes have been made because this issue was neglected!)
One can also get lower bounds this way: if is unsigned and is bounded from below by , and is bounded from below by , then is bounded from below by . Note however that it is not enough to have bounded from below by to draw a nontrivial conclusion; one must lower bound itself.
Prerequisites
Basic measure theory; calculus; complex analysis
Example 1
Suppose one wants to show that the contour integral
goes to zero as , where is the upper semicircle . We can use "base times height" here. For the "base", observe that the length of (which is also the measure of with respect to ) is just . For the "height", observe that on the upper semicircle, has magnitude at most , while is bounded from below by (for ), and so is bounded from above by , thus leading to a total height bound of . This leads to a total bound for the magnitude of integral of , which goes to zero as , and the claim follows from the squeeze test.
(Note that this technique does not work if the denominator was linear instead of quadratic. To see how to deal with that case, see the article "bound by a Riemann sum".)
General discussion
The base times height bound is reasonably efficient as long as

does not oscillate significantly (i.e. there is no significant opportunity for cancellation); and

the magnitude of is reasonably uniformly distributed across (no "spikes" or large "empty regions").
When the latter condition fails, then it is often advantageous to first subdivide the integral into regions (i.e. divide and conquer) where the magnitude of the integrand is reasonably uniform, so that this method can be applied. This leads to such methods as "bound by a Riemann sum" and "dyadic decomposition".
The base times height method can also be used as a heuristic to guess the right size of an integral. If a function f is "expected" to "concentrate" on a subset of measure about , and is also believed to typically have a value of about on this subset, then it is reasonable to expect that the final integral is of order (unless one expects lots of cancellation in the integral, in which case it could have a considerably smaller magnitude). For instance, consider the integral for some parameter . Graphing this function, we see that it attains a "height" of about and is concentrated on a "base" interval of length about , so a reasonable first guess for this integral is that it should be about , which is indeed the case (see the article "bound the integrand by something simpler" for more discussion).
The following variant of the base times height bound is also useful: if a function has height at most almost everywhere on a set of measure at most , then the of for any is at most .
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